Masa .Soul Names now permanently saved on Arweave

Masa
3 min readDec 20, 2022

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We are thrilled to announce that Masa is pioneering the premier soulbound identity protocol in web3 by utilizing Arweave’s permaweb.

Soulbound Tokens are quickly becoming a fundamental identity primitive in web3. Masa has emerged as the first soulbound identity protocol and an early leader in the new Soulbound Tokens field, with more than 200,000 testnet mints since August 2022.

Masa .Soul Name (MSN), in particular, captivated the web3 community, generating remarkable traffic on testnet in preparation for Masa’s mainnet. Masa Soul Names are a domain name for your web3 soulbound identity. Soulbound Identities and Soul Names will unlock innovative utility use cases, such as user authentication, soulbound lending, proof of participation, community reputation score, and more.

Masa is using decentralized data storage protocol Arweave to permanently store Masa .Soul Name metadata and image data. Arweave is a new type of storage that backs data with sustainable and perpetual endowments, allowing users and developers to truly store data forever — for the very first time. As a collectively owned hard drive that never forgets, Arweave allows us to remember and preserve valuable information, apps, and history indefinitely.

“We are thrilled to use Arweave to drive Masa’s vision of becoming the decentralized identity standard of web3. Arweave offers truly permanent data storage that enables data linked to a Soulbound identity to be accessible and immutable for generations to come. Masa .Soul Names (MSN) are just the start of our journey with Arweave; over time Masa will add support for storing any data associated with a Soulound Identity permanently through ZKPs. This unlocks the doors for billions of people to be onboarded to web3 through Masa’s ubiquitous identity layer,“ says Brendan Playford, Co-Founder of Masa.

“We believe that soulbound identity is an important addition to the Web3 landscape. It enables us to tie our personal information to ourselves permanently (creating a ‘forever identity’) and will connect to everything from work and education history to loans, reputations, communities and more. A forever identity requires a permanent storage home and Arweave is the only network that offers true decentralized, permanent storage.” Ian Foley, Chief Business Officer with Accelerate AR, quoted.

Masa Soulbound Identity aims to become a web3 user’s digital passport — for DeFi, dapps, communities, games and beyond. Upon the Masa Mainnet Launch, your .soul name (e.g. masa.soul) will be your pseudonymous, unique name which represents your Masa Soulbound Identity — a domain for your web3 identity.

You can use your Masa Soulbound Identity to apply for a DeFi loan, build an in-game reputation, vote in a DAO as an authenticated user, join an NFT allowlist as an authenticated user, and much, much more.

Are you interested in claiming your unique .soul name? Masa Mainnet will go live on January 17, 2023. Join the allowlist to get Mainnet early access: https://www.masa.finance/allowlist

Be a part of the Masa Community 🌽

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Masa
Masa

Written by Masa

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